Hosted by David and Samantha McHattie | Delivered in partnership between property investors network, McH & Co, and The SA Paradigm

A free 4-day live challenge for property investors and amateur SA operators who want to stop thinking like landlords and start operating like hospitality professionals.

Over four live sessions, you’ll discover why most serviced accommodation operators stay stuck at average results, and build your own scholarship application for a place on the SA CEO Programme, worth £10,000.

Discover why deal hunting keeps most SA operators poor
Learn why “passive property income” is often a myth
See why chasing direct bookings can actually cost you more
Understand how one professionally run SA can outperform the UK average salary
Complete the challenge and submit your application for a full scholarship place

Why You Should Be Doing Serviced Accommodation?

This is not a webinar series. It’s a challenge.

Most webinars leave you with notes.

This challenge leaves you with a completed submission document that could win you a place on the SA CEO Programme.

When you register, you’ll receive a pre-formatted challenge workbook with five sections. Across four days, you’ll complete practical tasks based on real SA operator thinking, not theory, hype, or recycled property education.

By the end, you’ll have produced a genuine scholarship application based on your own analysis, your own market thinking, and your own opportunity.

What makes this different:
- Every session gives you a real task to complete
- You’ll work on a real or target property, not a made-up example
- The challenge is designed to expose the gap between amateur and professional execution
- Your completed document becomes your scholarship application

Who This Challenge Is For

Two types of people. One destination.

1. Prospective SA Investors

You’re a BTL landlord or property investor exploring serviced accommodation, but you’re concerned about time, complexity, OTA fees, or whether the model really delivers.

2. Existing SA Operators

You already run SA properties, but you know you’re not operating at the level you could be. You want stronger returns, better systems, and a more professional business model.

This challenge is for you if:

- You’re tired of generic property training and want a sharper commercial perspective
- You suspect the real issue isn’t the property, it’s the operating model
- You want to understand what professional SA operators do differently
- You’re serious enough to complete a real challenge, not just watch passively

What You’ll Walk Away With

By the end of the 4 days, you’ll have built:

Day One

A Capability Gap Audit on a real or target property

Day Two

An Honest Hourly Rate Calculation for your current property activity

Day Three

A Three-Second Scroll Audit of your market and listings

Day Four

A One-Paragraph Business Case for your SA opportunity, plus a Primary Guest Avatar that sharpens every downstream decision

Why most SA operators stay average

The average UK SA revenue sits around £28,500.

Most people assume that’s because of weak locations or poor demand.

It isn’t.

The real problem is that most operators are still applying property investor logic to what is fundamentally a hospitality business.

That’s the capability gap.

This challenge is designed to make that gap visible, and show you what happens when a property is run with professional hospitality thinking instead.

 The 4-Day Challenge Breakdown

Day 1 - The £28,500 Trap

Why Deal Hunting Keeps SA Operators Poor

Most operators start in the wrong place. They obsess over the deal, not the business model.

In this session, you’ll discover why average SA performance has less to do with location than most people think, and far more to do with how a property is researched, positioned, and operated.

You’ll also see why the real competition is not the whole market, but the small minority of operators performing to professional standards.

  • Why applying buy-to-let thinking leads to poor SA results
  • ​What separates the top 12.6% of professional operators from everyone else
  • ​How to assess a property properly using a structured research approach
  • ​Why most investors are focusing on the wrong things from the start

Challenge Task:
Complete your Capability Gap Audit using the framework introduced in the session.

Day 2 - Your BTL Is Not Passive Either

So Why Not Get Paid Properly for the Work?

BTL has noise. HMO has noise. SA has noise too.

The difference is that one creates reactive stress, while the other can be designed into a profitable system.

In this session, you’ll calculate what your current property activity is actually paying you per hour, and compare that with the economics of professionally run SA.

You’ll also confront one of the biggest myths in property: that outsourcing to a management company solves the problem.

  • Why no property strategy is truly passive
  • ​The difference between reactive management and designed systems
  • How SA can produce significantly higher income without increasing workload
  • ​Why outsourcing everything often reduces profit rather than saving time

Challenge Task:
Complete your Honest Hourly Rate Calculation and compare your current return against SA economics.

Day 3 - Stop Chasing Direct Bookings

The Maths SA Operators Refuse to Do

Everyone says direct bookings are the answer.

But very few people do the maths properly.

In this session, you’ll see why saving commission is not the same thing as making more profit, and why fighting the OTAs often keeps operators stuck.

You’ll also discover how the three-second scroll shapes booking decisions, algorithm visibility, and long-term revenue performance.

  • Why direct bookings are not always more profitable
  • ​How to use platforms as partners rather than competitors
  • ​What actually drives visibility, bookings, and revenue
  • ​How guests make decisions in seconds, and what influences them

Challenge Task:
Complete your Three-Second Scroll Audit on your own listing, a target property, or a live competitor.

Day 4 - One Property. One Income

How a Single SA Can Replace the UK Average Salary

This is where the picture comes together.

You’ll see what happens when market selection, guest experience, platform optimisation, design, and operations all work together inside one professionally run SA property.

You’ll also learn why getting the foundation right in year one creates a flywheel effect in year two and beyond, and why incoming regulation can favour professionals rather than punish them.

  • What a high-performing property looks like over 12 months
  • ​How systems, design, and positioning work together
  • Why Year 2 is often more profitable than Year 1
  • How regulation can actually benefit professional operators

Challenge Task:
Write your One-Paragraph Business Case and prepare your scholarship application for submission.

  •  Why applying buy-to-let                         thinking leads to poor results
  • ​What separates the top 12.6% of           professional operators from                   everyone else  
  • ​How to assess a property                       properly using a structure                       research approach
  • ​Why most investors are focusing            on the wrong things from the                start

Complete the challenge. Apply for a £10,000 place.

Every participant who registers receives the challenge workbook. Every participant who completes it can submit their application for a full scholarship place on the SA CEO Programme.

What’s at stake:

- 1 full scholarship place worth £10,000
- Limited time replays available, so you can still complete the challenge if you join after the live sessions
- Every completed application demonstrates the seriousness and follow-through the programme is designed for

Why Learn From David & Samantha McHattie

David and Samantha McHattie are not presenting as conventional property educators.

They bring combined C-suite careers working for and with major PLCs and UK Governments, alongside deep operational expertise in hospitality-led serviced accommodation.

That matters because this challenge is built on a different premise:

Serviced accommodation is not won by thinking like a landlord. It is won by operating like a CEO.

The teaching is designed to demonstrate that difference, not simply claim it.

Why Is This Free?

We made this challenge free because the value is in what you discover, not what you pay.

Over four days, you will see what is really possible with serviced accommodation, where your gaps are, and whether this is the right path for you.

For those who engage fully, it becomes more than learning.

It becomes a turning point.

Frequently Asked Questions

Register for The SA CEO Roadmap Challenge Now:

 Tuesday 5th – Friday 8th May 2026

 12:30pm – 2:00pm daily (UK time)

 Live on Zoom

By registering, you agree to receive challenge access details and relevant follow-up information from McH & Co, The SA Paradigm, and event partners.
(It's not complicated, you don't need to be a seasoned investor. The only thing you need is a computer with internet access and about 5 days of your time)
property investors network Ltd - Registered in England No. 07106363

Office: 54 Hagley Road, Birmingham, B16 8PE Tel +44 (0)121 228 2223 / admin@propertyinvestorsnetwork.co.uk

Privacy Statement